Froogle PR. "Overexposure. On a Budget." Practical, common sense SEO, organic search, marketing, strategy, branding, reputation and digital media guidance for businesses / schools / nonprofits. SBA's "Person of the Year," south Florida. Forbes.com praised "innovative PR." Consultant, trainer, professional speaker.
Winner, Small Business Administration's 2015 "Small Business Advocate of the Year." (South Florida District, from Tampa to the Keys, a region covering 24 counties and one million businesses.) For social media consulting and community outreach. bit.ly/1KkxKAW
Master's in Digital Media.
Teach Internet marketing /organic search at area colleges, libraries, Rotary clubs and chambers of commerce. (2015)
Subject of Oct. 2015 Forbes.com profile, for "innovative techniques in PR." onforb.es/1odGK2h
Award-winningnewspaper reporter, to publicist, to social media pro quoted in New YorkTimes. Train small businesses in online marketing & promotions, intellectual property, digital research, media relations.
Successful online national campaign: "National Net Needs News Day," demonstrates that "new media needs old media," via sharing editorial cartoons. bit.ly/20Ug4oS
Quoted in Wired.com, "FTC and Google. No Market, No Foul." bit.ly/1PLcHpR
Society of Professional Journalists "favorited" -- and Upworthy recommended -- infographic video, "Net Needs News." http://bit.ly/1PQR4K3
Presented at international forums: "Save the PR Industry: Support Traditional Media," with representatives from USA Today and SPJ at Public Relations Society of America, Washington, D.C. PRSA2010. bit.ly/1JUaiw1
Skills: teaching, crisis communications; online reputation management; creative problem solving, collaboration, team building, trademarks; database research; public speaking, intellectual property, business analysis, leadership, strategy, digital marketing, content development, new / old media; e-publishing and traditional publishing, i.e. "Charity Bashed."
07 /2011–12 /2015
Palm Beach State College
Business Analyst, Small Business Development Center
Advise area businesses across multiple industries in online promotions; social media; search engine optimization; intellectual property; e-publishing and website development. Design custom digital marketing and branding plans.
Publicized and helped organize "Biotech and Innovation Breakfast," at The Breakers in Palm Beach. bit.ly/21jB4QP TechRepublic later quoted inventor of next generation MRI, re: IBM Watson. tek.io/1Jfs8Zr
Quoted in, "SEO 2016: The Complete Guide To SEO And Getting Traffic From Google," by Silvia O'Dwyer.
College instructor: organic search / Internet marketing. Sample topics: "Only the Social Will Survive," "No Clicks, No Glory," "Lessons in LinkedIn," "No One Cares What You Had for Breakfast; "You Can Lead a Horse to Water, But You Can't Make Him Droid" and "Amazin' Amazon."
Innovation in digital media, with solid traditional media base. Emphasis on big results, shoestring budgets.
Specialties: online promotions, multimedia, search engine optimization, social media, print / broadcast / digital outlets, media relations, community outreach, advocacy, publicity, marketing, writing, editing, branding, reputation management, intellectual property, special events, public speaking, training.
Created logo, brand, tagline, look and identity for the new Greater Boynton Beach Foundation, including collateral materials. Helped with inaugural event, attended by 250. [Pro bono.]
Thanks to the participation of Steve Kelley, New Orleans Times-Picayune editorial cartoonist and former president of the Association of American Editorial Cartoonists; created "Net Needs News Day," a national online campaign. The question, what happens to the Internet without the original content generated by newspapers? SPJ, The Atlantic, E&P and others favorably weighed in. [Pro bono]
06 /2009–06 /2011
Adjunct Instructor, Internet Marketing
Taught social media and search engine optimization to businesses owners. "Featured Teacher," in course catalog.
Ruth & Norman Rales Jewish Family Services
Social service agency in Boca Raton, FL. Serving seniors, the poor, vulnerable and hungry of all faiths.
PR accomplishments won two prizes; from the Public Relations Society of America and Gold Coast PR Council for online campaign "Depressionista.net" which helped the unemployed cope with a tough economy. Covered in Newsweek and MSNBC's websites. Also top two of 8.2 million Google rankings.
Awards: "National Exposure on No Budget" and "Best Online Media Campaign."
Alpert Jewish Family & Children's Service
Director of PR, Marketing & Development
Increasing responsibilities across a broad range of disciplines, including webmaster. Immersed in the Palm Beach charity fundraising / publicity world. Highlight: the late Jeff Zaslow at the Wall Street Journal covered how this agency helped grieving seniors and inspired the movie, The Boynton Beach Club.
The Weiss Group, Inc. /aka/ Weiss Research
Editor of financial books and newsletters. Employee motivation.
General assignment reporter. Chosen from national search of 100+ journalists to staff national, $2 million "Project 25/43" newspaper experiment to attract younger readers.
Winner of the Society of Professional Journalists national "Outstanding News Reporting" award.
Top 5 national finalist, American Society of Newspaper Editors "Distinguished Writing" contest (short length category.)
Covered Israel during wartime.
Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.
National Net Needs News Day
Editorial Cartoonists Donate Illustrations to Demonstrate the Importance of Newspapers to the Internet
Hear what some clients and colleagues have to say about me after working together on various projects throughout my career.
Sharon, you really helped me a lot, and although I have come a long way, I have a long way to go! Office has doubled, and growing pains and mistakes, but bottom line has also been great. Thanks again for all of your help. David
Owner/Broker at David Marshall & Associates, LLC
Outstanding PR pro and presenter/lecturer. Professional, pleasant and sharp as a tack. To know Sharon is to have made a friend and enjoy a top notch colleague.
I have now had the opportunity to see Sharon teach a class twice. It is amazing how much she knows, and is willing to share. I have employed 1200 employees so I know talent. She has it!
President and CEO at Parone Group
Sharon has through the social media continuing education course she teaches at Palm beach State College helped me to finally begin to both understand social media itself, how to use it in business, and quickly which is important in business.
Colonial Life & Accident Insurance Company
Social Media Marketing
Online Reputation Management
See where I have spent time studying and gained early knowledge to prepare for my professional life.
Communications & Media / Digital Media specialty
Courses: digital photography, graphics, 2D and 3D animation, video editing, communications technologies, digital storytelling, public speaking, international communications, advertising, media and culture, communications law and regulation, etc.
Cinema and culture theme paper: "An Ideological Analysis of High Noon and How it Influenced Audiences in Europe to Fight Communism, Even As Americans Forgot About It."
Member: International Golden Key Honour Society.
University of Illinois at Urbana-Champaign
See where I've been mentioned and where my hard work has been featured, celebrated and promoted.
Pro Bono for Nonprofits
Intellectual Property & SEO
While very positive and "can do," forget about pep talks! We go way beyond coaching! We've advised, mentored and done one-on-one consulting with literally hundreds of startups and small businesses across multiple industries.
We've achieved real, tangible results, despite considerable odds. One method is to get a company acclaimed in a wide variety of media, which translates into new clients and increased sales. Credibility. This is always a carefully guided, step by step process, with full and complete explanations.
We've also demonstrated the big picture, "social media ecosystem," so businesses with limited resources can leverage what they have to get practical results. And don't waste time and money getting there.
We've trained small business owners and their staffs at various Rotary Clubs, Kiwanis and Chambers of Commerce, on site, in their offices and showrooms and at the nearest, local library.
By popular demand, CHARITY BASHED is in print!
Publishers Weekly and a Top Amazon Reviewer recommend the Palm Beach mystery novel, "CHARITY BASHED." This beach read is a fun, humorous satire set among the secretive and posh enclave that is known as "The Island," in south Florida.
Available in paperback and Kindle, Nook, Kobo and many other digital readers.
As an adjunct professor and guest lecturer at various colleges and universities; we've trained students of all ages and from all walks of life in how to go into business. Then how to stay relevant and prosperous in an overcrowded, competitive marketplace.
A client, who began life as a migrant worker in Belle Glade, Florida ("Harvest of Shame" territory) spent her own retirement funds to buy a bus. She then customized it with Internet access, laptops, satellite dish and drove it to disadvantaged neighborhoods to teach children computer skills.
Her accomplishments were enormous, but Estella Pyfrom was not getting the funding and acclaim she needed and deserved, to build a fleet of Brilliant Buses. It took a combination of traditional and digital marketing to feature her good works on NBC Nightly News "Person Who Makes a Difference," then CNN. #YesWeCan
Ms. Pyfrom's motto: "This is not a bus, it's a movement!"
Digital native or not, no one wants a teacher who reads from the book, drones like that nasal professor in "Ferris Bueller's Day Off" or lectures AT the class. And don't forget that viral YouTube clip, "Death by PowerPoint."
Instead, we get students to focus and enjoy learning new things, by doing live Internet demonstrations. We also create fun, colorful flyers that are customized to the particular class. We also make use of interactive quizzes with multiple choice answers and yes, trick questions. These methods also make use of new technologies in the classroom.
Call it infotainment, call it the school of not-so-hard knocks, but the students pay attention and remember the material and ask great questions!
Overexposure on a Budget
Founded in 2009, Froogle PR is an award-winning, multimedia, marketing agency.
Editorial cartoonists, including a 2009 Pulitzer Prize winner, generously shared their illustrations on what happens to the Internet and our society sans newspapers. The images of Phil Hands, Steve Breen, Jim Morin & Chan Lowe ran from Miami to San Diego, and were featured at the "Bullets and Blogs" conference at the U. S. Embassy in Vienna. Hagit Limor, then national president of the Society of Professional Journalists, as well sa Editor & Publisher, the National Writers Union, Newspaper Guild and others, announced the inaugural campaign.
Special thanks to Steve Kelley, former president of the Association of American Editorial Cartoonists.
James Fallows of The Atlantic, also announced the event.
We inaugurated National Net Needs News Day as more than a journalism appreciation campaign. Its purpose is to show how fundamental newspapers (and magazines) are to an informed citizenry and more useful social media.
Editorial cartoonists, including a 2009 Pulitzer Prize winner, generously shared their illustrations on what happens to the Internet and our society sans newspapers.
The images of Phil Hands, Steve Breen, Jim Morin & Chan Lowe ran from Miami to San Diego, and were featured at the "Bullets and Blogs" conference at the U. S. Embassy in Vienna. SPJ, E&P, and Jim Fallows of The Atlantic, etc. announced the inaugural campaign. We also thank Steve Kelley, former president of the Association of American Editorial Cartoonists.
Learn more @frooglepr and on Facebook and Google+: "Net Needs News." theatln.tc/1VDZT8e