Sharon Geltner

"OVEREXPOSURE. ON A BUDGET." Practical, common sense, digital media guidance for businesses / schools / nonprofits. SBA's "Person of the Year," south Florida. Forbes.com praised "innovative PR." Consultant, trainer, professional speaker.

Sharon's Bio

Winner, Small Business Administration's 2015 "Small Business Advocate of the Year." (South Florida District, from Tampa to the Keys, a region covering 24 counties and one million businesses.) For social media consulting and community outreach. bit.ly/1KkxKAW

Subject of Oct. 2015 Forbes.com profile, for "innovative techniques in PR." onforb.es/1odGK2h

Master's in Digital Media. Teach Internet marketing /organic search at area colleges, libraries, Rotary clubs and chambers of commerce.

Award-winningnewspaper reporter, to publicist, to social media pro quoted in New York Times. Train small businesses in online marketing & promotions, intellectual property, digital research, media relations. (Client, Estella Pyfrom / Brilliant Bus, a "Top 10" 2013 CNN Hero, whom President Obama and the First Lady honored at the White House, also awarded Oprah Winfrey's "Standing O-vation".) bit.ly/1nZ0nvs

Successful online national campaign: "Net Needs News Day," demonstrates that "new media needs old media," via sharing editorial cartoons. bit.ly/20Ug4oS

Quoted in Wired.com, "FTC and Google. No Market, No Foul." bit.ly/1PLcHpR

Quoted in NFIB.com, "Switching from Bricks to Clicks." bit.ly/212V1NE

Society of Professional Journalists "favorited" -- and Upworthy recommended -- infographic video, "Net Needs News."

Career started as Jack Anderson intern in Washington, D. C., stringer for Los Angeles Timesand writer for Sylvia Porter, John Naisbitt. Assignments from Cairo to Singapore to Lapland. Knight Ridder correspondent from Israel during wartime.

Presented at international forums:
"Save the PR Industry: Support Traditional Media," with representatives from USA Today and SPJ at Public Relations Society of America, Washington, D.C. bit.ly/1JUaiw1

"Linking Video with Social Media" atIT Expo, Miami Beach, FL. bit.ly/1TjJM20

Portfolio highlights: http://bit.ly/1TgUVvt

Skills: teaching, crisis communications; online reputation management; trademarks; database research; new / old media; e-publishing, i.e. "Charity Bashed."

Experience

Professional History

07 / 2011 12 / 2015

Palm Beach State College

Business Analyst, Small Business Development Center

Advise area businesses across multiple industries in online promotions; social media; search engine optimization; intellectual property; e-publishing and website development. Design custom digital marketing and branding plans.

Publicized and helped organize "Biotech and Innovation Breakfast," at The Breakers in Palm Beach. bit.ly/21jB4QP TechRepublic later quoted inventor of next generation MRI, re: IBM Watson. tek.io/1Jfs8Zr

Quoted in, "SEO 2016: The Complete Guide To SEO And Getting Traffic From Google,"​ by Silvia O'Dwyer.

College instructor: organic search / Internet marketing. Sample topics: "Only the Social Will Survive,"​ "No Clicks, No Glory,"​ "Lessons in LinkedIn,"​ "No One Cares What You Had for Breakfast; "You Can Lead a Horse to Water, But You Can't Make Him Droid"​ and "Amazin'​ Amazon."

03 / 2009 Current

Froogle PR

President

Innovation in digital media, with solid traditional media base. Emphasis on big results, shoestring budgets.

Specialties: online promotions, multimedia, search engine optimization, social media, print / broadcast / digital outlets, media relations, community outreach, advocacy, publicity, marketing, writing, editing, branding, reputation management, intellectual property, special events, public speaking, training.

Highlights:

Created logo, brand, tagline, look and identity for the new Greater Boynton Beach Foundation, including collateral materials. Helped with inaugural event, attended by 250. [Pro bono.]

Thanks to the participation of Steve Kelley, New Orleans Times-Picayune editorial cartoonist and former president of the Association of American Editorial Cartoonists; created "Net Needs News Day," a national online campaign. The question, what happens to the Internet without the original content generated by newspapers? SPJ, The Atlantic, E&P and others favorably weighed in. [Pro bono]

06 / 2009 06 / 2011

Broward College

Adjunct Instructor, Internet Marketing

Taught social media and search engine optimization to businesses owners. "Featured Teacher," in course catalog.

2006 2009

Ruth & Norman Rales Jewish Family Services

Communications Director

Social service agency in Boca Raton, FL. Serving seniors, the poor, vulnerable and hungry of all faiths.

PR accomplishments won two prizes; from the Public Relations Society of America and Gold Coast PR Council for online campaign "Depressionista.net" which helped the unemployed cope with a tough economy. Covered in Newsweek and MSNBC's websites. Also top two of 8.2 million Google rankings.

Awards: "National Exposure on No Budget" and "Best Online Media Campaign."

1997 2006

Alpert Jewish Family & Children's Service

Director of PR, Marketing & Development

Increasing responsibilities across a broad range of disciplines, including webmaster. Immersed in the Palm Beach charity fundraising / publicity world. Highlight: the late Jeff Zaslow at the Wall Street Journal covered how this agency helped grieving seniors and inspired the movie, The Boynton Beach Club.

1993 1995

The Weiss Group, Inc. /aka/ Weiss Research

Book Editor

Editor of financial books and newsletters. Employee motivation.

1991 1993

Knight Ridder

Reporter

General assignment reporter. Chosen from national search of 100+ journalists to staff national, $2 million "Project 25/43" newspaper experiment to attract younger readers.

Winner of the Society of Professional Journalists national "Outstanding News Reporting" award.

Top 5 national finalist, American Society of Newspaper Editors "Distinguished Writing" contest (short length category.)

Covered Israel during wartime.

Education


2014 2015

Lynn University

Communications & Media / Digital Media specialty

Courses: digital photography, graphics, 2D and 3D animation, video editing, communications technologies, digital storytelling, public speaking, international communications, advertising, media and culture, communications law and regulation, etc.

Cinema and culture theme paper: "An Ideological Analysis of High Noon and How it Influenced Audiences in Europe to Fight Communism, Even As Americans Forgot About It."

Member: International Golden Key Honour Society.

University of Illinois at Urbana-Champaign

Journalism

Minor: Economics

Projects

Take a look at a few of my favorite projects I’ve started or been a part of during the course of my career.

Net Needs News (infographic video)

New Media Needs Old Media

National Net Needs News Day

Editorial Cartoonists Donate Illustrations to Demonstrate the Importance of Newspapers to the Internet

Skills

LinkedIn Endorsements

Media Relations

Newsletters

Social Media

Online Marketing

SEO

Public Relations

Digital Marketing

Digital Media

Editing

Publicity

Public Speaking

Marketing

Crisis Communications

New Media

Social Media Marketing

Social Networking

Strategic Planning

Blogging

Copy Editing

Content Strategy

Online Reputation Management

Video

Fundraising

Facebook

Small Business

Online Advertising

Budgets

Creative Writing

Editorial

Event Management

Journalism

Speech Writing

AP Style

Copywriting

Website Development

Email Marketing

Content Development

Online Publishing

Publishing

Strategic Communications

Event Planning

Broadcast

Nonprofits

Community Outreach

Publications

Web Content

Newspapers

Corporate Communications

Internal Communications

Intellectual Property

Recommendations


Sharon, you really helped me a lot, and although I have come a long way, I have a long way to go! Office has doubled, and growing pains and mistakes, but bottom line has also been great. Thanks again for all of your help. David

David Marshall

Owner/Broker at David Marshall & Associates, LLC

Outstanding PR pro and presenter/lecturer. Professional, pleasant and sharp as a tack. To know Sharon is to have made a friend and enjoy a top notch colleague.

Linda Hamburger

Public Relations

I have now had the opportunity to see Sharon teach a class twice. It is amazing how much she knows, and is willing to share. I have employed 1200 employees so I know talent. She has it!

Irma Parone

President and CEO at Parone Group

Sharon has through the social media continuing education course she teaches at Palm beach State College helped me to finally begin to both understand social media itself, how to use it in business, and quickly which is important in business.

Kevin Kenny

Colonial Life & Accident Insurance Company

Contact


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